Design
Describe your intent and audience. AI plans the campaign: objectives, participants, conversation style, and context.
AI campaigns for pulse checks, surveys, triage, and more
Launch a campaign. Hear what's really going on.
MurrMurr runs AI campaigns that let leaders, teams, and organizations truly hear what's going on with their people. Describe what you want to know, and MurrMurr plans the campaign, runs personalized conversations with every participant, and delivers a synthesis you can act on immediately.
- Describe your question. MurrMurr plans and launches the campaign automatically.
- Every participant gets a personal, adaptive conversation — not a questionnaire.
- You get a synthesis with themes, signals, and concrete next steps.
Choose a demo use case
Switch between a strategy execution conversation and a narrative collection after a robbery, directly inside the hero demo.
Intent → Campaign
Describe what you want to know. AI plans the rest.
1 → 1,000
Personal conversations, simultaneously.
Signals, not data
Actionable synthesis while the campaign is still running.
MurrMurr
Interactive demo
Strategy execution demo: a team member explains that the strategy is understood, but daily choices still collapse back into urgency.
Narrative collection demo: a store employee walks through a robbery step by step so patterns and witness details can be compared quickly.
How it works
A participant speaks in their own words while MurrMurr structures the conversation into usable signals.
Voice response is being transcribed
The transcript appears automatically. Typing is locked in this demo.
Live transcript
Listen while the spoken answer is transcribed.
The platform
From campaign intent to action.
In one continuous platform.
Describe what you want to know. MurrMurr plans the campaign, runs personalized conversations with every participant, and delivers a synthesis with themes, signals, and concrete next steps. No separate tools for design, execution, and analysis.
Conversation
Every participant gets a personal, adaptive conversation that probes nuance, tension, and context.
Intelligence
Get a readable synthesis with themes, tensions, and concrete next steps by team, layer, or segment.
Campaign types
One platform. Every campaign you need.
Whether you need a quick pulse, an organization-wide survey, or issue triage: MurrMurr adapts the conversation format to your goal and delivers actionable intelligence.
Strategic translation
From executive decision to team behavior
Strategy execution inside organizations
Strategy usually fails in translation, not intention. MurrMurr shows where teams are aligned, where interpretation starts to drift, and where extra clarity is needed.
Signals by layer
See where confusion, momentum, or resistance appears across levels and teams.
More understanding in the conversation
The conversation helps people explain what the strategy means for their daily work.
More targeted follow-up
Leadership sees where extra explanation, prioritization, or team support will have the most effect.
Customer insight and discovery
Do not just see what customers score. Hear what they mean. MurrMurr helps teams connect review, support, and discovery conversations into themes product and service teams can actually work with.
Hear segments clearly
Compare what different customer groups care about without flattening the nuance.
See where stories converge
Recognize recurring friction, wishes, and misunderstandings across the journey.
Give teams direction
Turn language into a sharper backlog, better service follow-up, or clearer product priorities.
Survey campaigns
Launch a campaign that goes deeper than a form. MurrMurr runs real conversations about your topic, probes where it gets interesting, and delivers a synthesis showing what's really going on by team, department, or segment.
Depth without extra work
Participants just talk. MurrMurr probes nuance, doubt, and context.
Segment and compare
See how answers differ by team, role, location, or seniority.
From themes to action
The synthesis turns spoken language into concrete priorities and recommendations.
Pulse campaigns
Run a quick pulse campaign to hear where energy is, where friction is building, and what your team or organization needs right now. Repeatable, lightweight, and immediately actionable.
Launch in minutes
Describe your question, pick your audience, and start the campaign. AI plans the conversations.
Recurring signals
Run pulses weekly or monthly and track trends in workload, energy, and blockers.
Instant manager briefing
Every pulse delivers a readable summary you can use immediately in 1:1s or team meetings.
Narrative research
Some patterns only appear when people tell their story in their own words. MurrMurr helps collect those stories and make them readable without flattening them into scores.
Stories stay intact
You keep perspective, context, and emotion instead of only seeing averages.
Themes and tension become visible
See which stories reinforce each other, collide, or slowly shift over time.
Research becomes usable faster
Move from hundreds of stories to a readable map that supports policy, communication, or intervention.
Story-first intake
Sometimes you do not want people to start in a form. You want them to start in their own story. MurrMurr creates space for context first and then prepares the relevant facts for follow-up.
Story first
Let someone explain what happened before forcing their context into rigid fields.
Structure after that
Extract facts, uncertainties, and open questions for the next step in the process.
Ready for handoff
Make sure a team or case owner can continue immediately with a much better starting point.
Onboarding and early employee experience
New hires often tell you very early where context is missing, where tooling is weak, or where expectations are unclear. MurrMurr makes those first signals visible before they cost speed, confidence, or retention.
See where context is missing
Hear quickly where roles, expectations, or processes still feel unclear to new people.
Catch friction early
Spot practical blockers, uncertainty, and missed support moments in the first weeks.
Give managers traction
Use the output for better follow-up, better onboarding flows, and faster ramp-up.
How it works
The same pattern, applied differently each time.
From conversation to next step.
Whether the use case is strategy, customer insight, intake, or onboarding, the principle stays the same. First listen, then clarify, then summarize, and then return something useful.
01
Collect
MurrMurr runs short, personal conversations with room for nuance.
02
Probe
The conversation follows ambiguity, tension, and context instead of staying trapped in a script.
03
Summarize
You get a readable synthesis of themes, tensions, patterns, and priorities.
04
Activate
Use the output for communication, routing, coaching, intake, or targeted intervention.
The difference
More than a survey. More than a chatbot. More usable context.
You do not have to choose between scale and depth anymore.
Format
Survey
Fixed questionnaire
Chatbot
Fast question-answer flow
MurrMurr
Adaptive conversation that probes nuance
Input
Survey
Scores and brief explanation
Chatbot
Concrete request and immediate service context
MurrMurr
Language, tensions, patterns, and meaning across groups
Output
Survey
Dashboard or report afterward
Chatbot
Answer, route, or resolution
MurrMurr
Readable synthesis with follow-up, intervention, or handoff
Experience
Survey
Filling in
Chatbot
Resolving a task
MurrMurr
Being heard while already getting direction
Next step
See how MurrMurr works for your use case.
Book a no-pressure demo. We will walk through a realistic example for your context and show how MurrMurr moves from conversation to action.
Available in Dutch and English