We are not building AI to replace conversations. We are building systems that make conversations usable.
MurrMurr grew out of a simple frustration: organizations need richer language insight than surveys can offer, without the drag of slow manual interview work.
Make language at scale operationally useful
We want organizations to see earlier where understanding, resistance, friction, and shifting narratives emerge, so decisions are not made on metrics and assumptions alone.
One foundation for many valuable conversations
Many organizations do not need a different tool for every conversation type. They need a strong conversation layer they can shape intelligently per context.
The bar is not more AI hype. The bar is better behavior in real trajectories.
Position it honestly
We position MurrMurr concretely: strong at important conversations, not as a magical system that does everything at once.
Protect human nuance
If language matters, then context should not be flattened into scores alone.
Make it inspectable
A serious product should not only generate language. It should also make behavior, choices, and quality easier to evaluate.
Move from signal to follow-up
The real value appears when a short signal can trigger a deeper intake, coaching moment, or intervention.
The people behind MurrMurr
Jeroen Brouns
Technical product building, AI systems, and platform architecture.
CTO & Founder
Lars van Midden
Product direction, commercial translation, and trajectory design for organizations.
COO & Founder